DOWLOAD BIO
FAMOUS FIRST WORDS
We regret to inform you of the impending requirements, the change
of regulations, the new demand that doing nothing is not an option.
You are hereby required to move.
VIVA BROTHER is not a band to be dealt with sitting
down.
“These are songs about leaving people, songs about getting out from
where you live, songs about being in an altered state,” says singer
Lee Newell.
Take a listen to their debut EP,
FLY BY NIGHTS,
released by A&M/ Octone. For that you can lay about the house,
pet the cat, water a plant. But then get up and get out. Go see
them. For it is live where
VIVA BROTHER will claim you. You
will sacrifice yourself willingly, for to see them up on the stage,
to sweat along with the gathered mass, to feel each
three-and-a-half minute pop gem deep within your bones, rattling
the building’s rafters—this is the natural habitat of the band
called
VIVA BROTHER.
They got up. They got out. They were born in a place called Slough,
west of London, a burg devoted mostly to office work and drug
dealing. A place to leave. “It’s an industrial town,” says Newell.
“The general vibe is: You go to school, you get a job, and you die.
I’m not knocking that, really. But our music is about escapism and
getting ourselves out from where we are and making something of
ourselves.”
The ten tracks that comprise the band’s forthcoming full length
debut
FAMOUS FIRST WORDS is a mutual ticket out of
sorts. For the band, it’ll bring them to the world. For you, it’ll
get you out of your house. That is what pop does. Pop is popular.
Pop is for populace. Pop is for people. Pop is for you.
How else will you explain all the sweaty lads and ladies at a
recent stateside gig singing along with the chorus of single
“Darling Buds of May,” virgin ears joining in on the “oohs” and
“las” unprompted? Who is that staring at you on the subway, while
you wonder aloud why you just quietly sang the words “fly away… fly
away…” and suddenly remember it’s from “New Year’s Day” which you
just heard an hour previous? And there’s just something about that
“I’ll take it one day at a time” line from “Still Here” and the
descending harmonies of its chorus pronouncing existential pride
that will lift your chin a bit as you’re out for your lunch-hour
stroll. You just can’t get this out of your head.
“We’re shamelessly catchy,” Newell admits proudly. “We’re happy to
please ourselves when we write our songs, but we’re out to please
the listener too. I think that’s been lost in a lot of music. We
write songs that could fill big stadiums and that’s what we want.
We’re not afraid to do that. We’re saying that mainstream music
doesn’t have to be horrible. We want to make it good again.”
Celebrated producer Stephen Street, he who helmed seminal
recordings by both the Smiths and Blur, approached
VIVA
BROTHER after hearing a batch of the quartet’s songs. Famous
First Words adds to that venerable list of Street-produced British
classics. It’s a ten-track opus of glittering brevity, a pop rock
uppercut for a generation of texting teens, their faces up out of
their phone screens, mouths wide open and chanting in unified
sing-a-longs.
VIVA BROTHER killed them in New York City. “The band
understands the evergreen power of a la la la, the cheap seduction
of an ooh ooh… in the spirit of bands who aspire only to rooms much
bigger than this one,” observed The New York Times of their Mercury
Lounge unveiling. “BROTHER is as sharp as its songs are
direct.”
VIVA BROTHER wowed them in Austin. “…Guitar rock that seemed
factory-tooled for open-air-festival croon-a-longs. Calculated,
shameless, and giddy—but, damn, did it work. I, for one, expect
huge things,” predicts SPIN editor Doug Brod.
VIVA BROTHER has already won them in London. Emblazoned
across the cover of NME, the Brit-rock tabloid proclaiming
VIVA
BROTHER as “The Return of the Great British Guitar Band.” Yes,
we know the press likes to pounce on any hot new thing. (Especially
the British press.) But this time… Well, this time… “They’re quite
right, this time, “laughs Newell. “We’ve created the band we’d like
to listen to. It was easy.”
If any of the above sounds like boasting, an unearned brand of
arrogance, the all-too-familiar pomp to announce the arrival of
another next big thing from Britain, then we’ve misled you. We are
just reporting facts here:
VIVA BROTHER will be big because
VIVA BROTHER is that good. But let’s leave the last words
about the fate of
FAMOUS FIRST WORDS for Mr.
Newell.
“Integrity is incredibly important. We want our music to be heard,
but not at the expense of integrity. If you don’t give yourself the
option of fucking up, then you can’t.”
VIVA BROTHER is Lee Newell on guitar and vocals, Sam Jackson
on guitar, Josh Ward on bass, and Frank Colucci on drums. The EP is
FLY BY NIGHTS and the full length is
FAMOUS
FIRST WORDS.