Viva Brother Bio

DOWLOAD BIO
FAMOUS FIRST WORDS

We regret to inform you of the impending requirements, the change of regulations, the new demand that doing nothing is not an option. You are hereby required to move.

VIVA BROTHER is not a band to be dealt with sitting down.

“These are songs about leaving people, songs about getting out from where you live, songs about being in an altered state,” says singer Lee Newell.

Take a listen to their debut EP, FLY BY NIGHTS, released by A&M/ Octone. For that you can lay about the house, pet the cat, water a plant. But then get up and get out. Go see them. For it is live where VIVA BROTHER will claim you. You will sacrifice yourself willingly, for to see them up on the stage, to sweat along with the gathered mass, to feel each three-and-a-half minute pop gem deep within your bones, rattling the building’s rafters—this is the natural habitat of the band called VIVA BROTHER.

They got up. They got out. They were born in a place called Slough, west of London, a burg devoted mostly to office work and drug dealing. A place to leave. “It’s an industrial town,” says Newell. “The general vibe is: You go to school, you get a job, and you die. I’m not knocking that, really. But our music is about escapism and getting ourselves out from where we are and making something of ourselves.”

The ten tracks that comprise the band’s forthcoming full length debut FAMOUS FIRST WORDS is a mutual ticket out of sorts. For the band, it’ll bring them to the world. For you, it’ll get you out of your house. That is what pop does. Pop is popular. Pop is for populace. Pop is for people. Pop is for you.

How else will you explain all the sweaty lads and ladies at a recent stateside gig singing along with the chorus of single “Darling Buds of May,” virgin ears joining in on the “oohs” and “las” unprompted? Who is that staring at you on the subway, while you wonder aloud why you just quietly sang the words “fly away… fly away…” and suddenly remember it’s from “New Year’s Day” which you just heard an hour previous? And there’s just something about that “I’ll take it one day at a time” line from “Still Here” and the descending harmonies of its chorus pronouncing existential pride that will lift your chin a bit as you’re out for your lunch-hour stroll. You just can’t get this out of your head.

“We’re shamelessly catchy,” Newell admits proudly. “We’re happy to please ourselves when we write our songs, but we’re out to please the listener too. I think that’s been lost in a lot of music. We write songs that could fill big stadiums and that’s what we want. We’re not afraid to do that. We’re saying that mainstream music doesn’t have to be horrible. We want to make it good again.”

Celebrated producer Stephen Street, he who helmed seminal recordings by both the Smiths and Blur, approached VIVA BROTHER after hearing a batch of the quartet’s songs. Famous First Words adds to that venerable list of Street-produced British classics. It’s a ten-track opus of glittering brevity, a pop rock uppercut for a generation of texting teens, their faces up out of their phone screens, mouths wide open and chanting in unified sing-a-longs.

VIVA BROTHER killed them in New York City. “The band understands the evergreen power of a la la la, the cheap seduction of an ooh ooh… in the spirit of bands who aspire only to rooms much bigger than this one,” observed The New York Times of their Mercury Lounge unveiling. “BROTHER is as sharp as its songs are direct.”

VIVA BROTHER wowed them in Austin. “…Guitar rock that seemed factory-tooled for open-air-festival croon-a-longs. Calculated, shameless, and giddy—but, damn, did it work. I, for one, expect huge things,” predicts SPIN editor Doug Brod.

VIVA BROTHER has already won them in London. Emblazoned across the cover of NME, the Brit-rock tabloid proclaiming VIVA BROTHER as “The Return of the Great British Guitar Band.” Yes, we know the press likes to pounce on any hot new thing. (Especially the British press.) But this time… Well, this time… “They’re quite right, this time, “laughs Newell. “We’ve created the band we’d like to listen to. It was easy.”

If any of the above sounds like boasting, an unearned brand of arrogance, the all-too-familiar pomp to announce the arrival of another next big thing from Britain, then we’ve misled you. We are just reporting facts here: VIVA BROTHER will be big because VIVA BROTHER is that good. But let’s leave the last words about the fate of FAMOUS FIRST WORDS for Mr. Newell.

“Integrity is incredibly important. We want our music to be heard, but not at the expense of integrity. If you don’t give yourself the option of fucking up, then you can’t.”

VIVA BROTHER is Lee Newell on guitar and vocals, Sam Jackson on guitar, Josh Ward on bass, and Frank Colucci on drums. The EP is FLY BY NIGHTS and the full length is FAMOUS FIRST WORDS.

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