The streets of Hollywood are paved with
dreams.
Most of those dreams are broken, others are buried, and some are
simply burned. On their new album, American Tragedy,
Hollywood Undead dissect those very same dreams with a volatile and
vibrant hip hop swagger, a magnificent metallic crunch, and a
danceable industrial soul. At the heart of the band's second
release for A&M/Octone, these six musicians—Johnny 3 Tears,
J-Dog, Charlie Scene, Da Kurlzz, Funny Man, and Danny—rhyme and
rock from sharply hilarious jabs about vacuous clubs to unbridled,
poignant musings on losing faith and struggling with addiction. Due
out April 5, 2011, American Tragedy peeks at the death of
the American dream from the rooftop of the hottest party in the
world. This second offering from Hollywood Undead is a sanctuary
for the disillusioned masses that made the band a Gold-selling
sensation. It's a middle finger to the safe, burdensome "norm."
It's the future of heavy pop…
Hollywood Undead have been staring at that future from the moment
they burst onto the scene with their breakout 2008 debut, Swan
Songs. Since its release, Swan Songs has exceeded
sales of 800,000 worldwide and is quickly approaching platinum
status. The band embarked on a two-year world tour that saw them
play countless sold out headline shows as well as prestigious
festivals such as the UK's Download Festival. In addition,
the album's leadoff single "Undead" received prominent placements
in the trailer for Paramount's hit film, G.I. Joe: The
Rise of Cobra and Madden NFL 2009. In 2009, the band
released the Desperate Measures DVD/CD capturing their
magnetic madness on stage. The collection also featured a few
unreleased gems and covers. However, everything merely serves as a
prelude to American Tragedy.
Hollywood Undead began constructing American Tragedy in
early 2010. Collaborating with producers Don Gilmore, Griffin
Boice, and S*A*M and Sluggo, the band tapped into a myriad of
influences and styles, yielding music that's as diverse and
dangerous. American Tragedy's first single, "Hear Me Now,"
is an anthemic catharsis of guitars and synths, colored by these
six distinct voices. At the same time, "Been To Hell" creeps from
an ominous bass line into full-blown aural assault and battery
during a distorted refrain. "I Don't Wanna Die" is a funeral
march for any and all enemies in Hollywood Undead's path.
Meanwhile, "Comin' In Hot" could set any dance floor off with
slickly sharp rhymes and "Levitate" floats into mainstream
crossover territory on a soaring chorus.
For Hollywood Undead, American Tragedy was a natural
progression from Swan Songs. About the band's sophomore
album, J-Dog exclaims, "Similar to our first record, there's
something for everybody. Some of the songs have bigger hooks, while
others are a lot heavier. We wanted to expand our creative palette
as a band and grow. We wrote the first album years ago. Mentally,
we’re not in the same place we were then. We got better at what we
do lyrically and musically. We wanted to experiment more and
embrace new elements. It's heavier at points because we are a rock
band, for the most part."
Johnny 3 Tears goes on, "American Tragedy is what
Hollywood Undead is. We can incorporate anything into the landscape
of our songs. There are no boundaries. Musically, I like songs that
go against the grain. I want to create art that doesn't conform to
the status quo. We choose to take everything a step beyond
that."
"Hear Me Now" encapsulates that sentiment. Blending an arena rock
stomp with rap attitude, the song's a venomous and vicious strike.
All six members hunkered down in the same Hollywood rehearsal room
to write "Hear Me Now" together, and it brandishes the intricacies
and idiosyncrasies of all their personalities. On December 21, the
band officially released "Hear Me Now" digitally, and within two
short days, it hit number 2 on the iTunes rock chart. The song
covers the current state of affairs, calling listeners to arms.
"Obviously, it's a struggling song," declares Johnny 3 Tears.
"Everyone is going through a rough time, and the song is very
appropriate for this day and age. We aimed to make something that
you can sing along to, and the message gets delivered in
between."
One song that examines hopelessness is the bludgeoning "Been to
Hell." In between a wall of raging rhythms and angry rhymes, the
band comments on failed purposes. "Growing up in Los Angeles, we've
seen a lot of people come out here with grandiose ambitions and,
99.9 percent of the time, they don't do shit," continues J-Dog.
"They end up partying, getting on drugs, and just going home.
You've got to go through those hardships to actualize your dreams.
The song's about getting off your ass and working towards a higher
goal. I hope it actually inspires someone to follow through with
what they say."
Hollywood Undead continue to work themselves to the bone. Every
night on tour, they spill blood for packed venues of diehard fans
all over the world, and they'll continue that tradition. There's no
doubt that every track on American Tragedy will resonate
with those fans too. J-Dog states, "People are having a hard time
right now, and kids go through the same problems everywhere. I feel
lucky that they come to our shows, and it’s their release for an
hour."
Songs like "Levitate" and "Street Dreams" show another side of
Hollywood Undead. The band's sense of humor remains in tact, but
they also brandish a pop prowess that's simply undeniable. About
touting so many styles, Johnny 3 Tears exclaims, "I want fans to
feel like they got their money's worth with a full album you can't
categorize. This is a step up. We want to be a band that's special
to kids. We want to signify what they feel. I'd love for them to
have the same feeling I had when I listened to Korn or Nine Inch
Nails as a kid."
That revolutionary spirit courses through American
Tragedy, and the band place their hearts on the line for their
music once again. J-Dog concludes, “As a band, we collectively put
our blood, sweat, and soul into this. We couldn’t have done
anything better than we did, and we love it. We are honest, and
kids connect with that. They know we’re not bullshitting them. When
you’re true to yourself, people connect with you."
That connection to Hollywood Undead will only grow stronger with
American Tragedy.
— (Rick Florino, January 2011)
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